Marc, Put Some Magic
Into Our Marketing
Lucy Hemmings, Marketing and Events Lead, UK Warehousing Association
UKWA needed animated marketing content to support member benefits and encourage sign ups.
Client
UK Warehousing Association
Scope
Logo Animation
Icon Animations
Presentation Video
Social Media Content
Trade Association
Marketing Content
Challenge
Lucy Hemmings, UKWA Marketing Lead got in touch:
“It’s my job to modernise our marketing and present our brand in a better way.
We aim to raise the profile of the sector and challenge perceptions of the industry.
Our marketing is very flat so the introduction of motion graphics in the right place, would really benefit us.”
My goal was to create animated content across all platforms, with the aim of reaching a wider audience to inspire subscriptions.
The animations had to be iconic, easily identifiable and generate maximum impact for members and internal teams.
UKWA Logo Animation
Scope
10 second animated logo
To be used on all video content
Formatted for social platforms
Formatted for UKWA email signature
Process
Storyboard approval
Animation
Amends
Delivery in all formats
Challenge
I needed to create emphasis and character to the main hero, the red square which comprises a major part of UKWA branding.
Needs to work hard across all social platforms for engagement and awareness.
UKWA Icon Animations
Scope
Four 10 second animated UKWA icons
To be used across internal comms videos
Formatted for social platforms
Process
Storyboard
Storyboard approval
Animation
Amends
Delivery in all formats
Challenge
UKWA’s four Pillar Mission incorporates extensively used graphic icons
That needed to work harder with animation
My goal was to create a greater impact internally, on social and online
Marc, Just one statement – we love them.
Thank you for you hard work and guidance.
UKWA Internal Video
Scope
1 minute video incorporating motion design, video, photography and audio track
Internal presentation to board members
Formatted for social platforms
Process
Source and approve audio track
Storyboard
Storyboard approval
Animation and editing
Amends
Delivery in all formats
Challenge
UKWA needed a video to celebrate CEO Clare Bottle’s tour of 80 warehouses.
Hundreds of shots and video clips needed to create an impactful narrative.
Vital to keep headlines simple and on brand as Clare’s tour progressed in the video.
I also needed to create a robust animation style that really stands out.
The Results
The visual impact of the animation and videos helps UKWA elevate their marketing efforts to reach a bigger audience with clarity and purpose.
When Lucy told me her board members loved the new animations, well that’s a bonus.
I really enjoyed supporting UKWA. Their new content helps to raise the profile of the sector and challenge perceptions of the industry.
Thanks for being great to work with.
Timely deadlines, good comms, slick delivery and lots of humour.
Let's Talk
